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Hiring decisions made on gut instinct feel fast in the moment, but they are often the most expensive mistakes a founder makes. A mismatched hire costs time, momentum and, in many cases, months of rebuilding confidence across the team. The problem usually isn’t intent — it’s an unstructured process that relies too heavily on intuition and not enough on evidence. A culture-aligned hiring process fixes that. It turns your values into observable behaviours, helps your team assess